A very well thought through concept of displaying a secret message for 10 -12 year old kids in Spain to prevent & fight child abuse created by Grey Global Group (GREY Spain branch) for ANAR foundation … have failed to achieve it’s goal by being revealed to global press.
It’s not clear whether it is the advertising agency fault or the foundation fault, or maybe the foundation strategy … but either way this amazing ad is a complete FAIL!
As one comment on the youtube video clearly state the problem here:
“Hey we developed an ad with a hidden message only for children, and in this video we show everyone how they can find the hidden message!” yup.
Basically by going after press coverage, the foundation or the advertising group (whoever is guilty in this), have failed the children this ad was intended to, they have compromised the ad itself! and they have showed an unprecedented level of unprofessional-ism!
Such ads should be done under non disclosure agreement - NDA , and should not be revealed to press untill the ad runs it’s course, which clearly did not in this case.
Truth of the matter : this is NonProfit Prostitution:
The video is probably the real advertising in this whole campaign, it is hard to believe that this anti child abuse campaign was that serious, because to display the ad, special lenses were needed and applied, thus probably the ad was displayed only on a limited number of outdoor displays, my guess is: it was only displayed on one … just what is necessary to make the below video.
If it is the case, it is an virtual abuse of the abused children, they are taking advantage of abused children themselves, it is a non profit organization prostitution in my opinion.
The video can be found below:
Título: Sólo para niños
ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by their aggressor?